Vietnam’s design market is home to hundreds of logo design studios — from individual freelancers to full-scale creative agencies. But not every studio has the capability to create a logo that is not only visually compelling, but also grounded in brand strategy, adaptable across applications, and built to last.
This article compiles the Top 10 most trusted and professional logo design agencies in Vietnam, evaluated based on real-world experience, client portfolios, design quality, and reputation within the creative community.
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1.Sao Kim Branding
Website: saokim.com.vn
Headquarters: Hanoi & Ho Chi Minh City
Sao Kim Branding is one of Vietnam’s largest and most established branding agencies, founded in 2010 with the mission of “Elevating Vietnamese Brands.” With over 15 years of operation and more than 10,000 clients served, Sao Kim has earned the trust of many major enterprises across the country.
Sao Kim goes beyond logo design to offer comprehensive brand-building solutions — from market research and brand strategy to the full deployment of a cohesive brand identity system.
Notable clients: Agribank, Viettel, Vingroup, Sabeco, FLC, Dam Ca Mau, PVcomBank, TNG, Dabaco, BGI Group, and more.
2. Vareno
Website: vareno.vn
Headquarters: Ho Chi Minh City & Dak Lak
Vareno is a creative design company specializing in logo design and brand identity, guided by the philosophy of “Creative, Premium Design” — placing creative excellence at the core of every project.
What sets Vareno apart is its ability to combine high aesthetic sensibility with strategic brand thinking. Every logo is not only crafted to look exceptional, but also designed to authentically reflect a company’s core values, market positioning, and industry. Vareno serves a diverse range of clients — from startups to mid-sized and large enterprises — across sectors including real estate, finance, construction, F&B, technology, and education.
Key services:
- Logo design & brand identity
- Company profile & capability brochure design
- Brochure & packaging design
- Website design
Notable clients: HAA (Ho Chi Minh City Advertising Association), Kim Ngan Construction, SENID, Tin Phat, Gblf, BomBo Nest, Delica, PNJ, Mitsubishi Corporation, and more.
Contact: 0902 401 079 | contact@vareno.vn
3. Bratus Agency
Website: bratus.co
Headquarters: Ho Chi Minh City
Bratus is an agency specializing in strategic design and brand development, recognized for its distinctive design style: clean, intelligent, and balanced between function and artistry. Every logo Bratus creates is built on a solid brand strategy foundation — expressing core ideas in a way that is both concentrated and sharp.
Bratus tends to stay out of the media spotlight, but their client portfolio speaks for itself. Many of Vietnam’s most recognized logo projects bear the Bratus mark.
Notable clients: ZaloPay, Techcombank, Sun Group, RMIT, KiotViet, AnGia, Coffilia, Stellar Pharm, and more.
4. ThiCao
Website: thicao.vn
Headquarters: Hanoi
ThiCao, formerly known as Dizen Brand Design, is a Hanoi-based agency with over 15 years of specialized experience in brand identity design. Their guiding principle — “Practical Design — Success is Measured by Effectiveness” — captures their philosophy clearly: every design must be highly applicable in the real world and deliver measurable business results.
Notable clients: FPT, TP Bank, HD Mon, TMS Group, Hoa Sao Group, BT Vietnam, and more.
5. Richard Moore Associates
Website: richardmooreassociates.com
Headquarters: Ho Chi Minh City
Richard Moore Associates is a long-established international agency operating in the Vietnamese market, renowned for its approach of merging art and science in brand design. This agency is the ideal choice for businesses seeking to build a brand that meets international standards — particularly in the financial, banking, and premium retail sectors.
Notable clients: KidsPlaza, Napas, Kangaroo, Vua Nem, VP Bank, Hoa Binh Minh, Casamia, and more.
6. Doodle Brands
Website: doodlebrands.com
Headquarters: Ho Chi Minh City
Doodle Brands is a pioneering agency in Vietnam for applying Design Thinking methodology to the brand design process. Rather than simply receiving a brief and delivering a product, Doodle Brands collaborates closely with clients through interactive workshops to help uncover and shape brand identity from the inside out.
This approach is especially well-suited for businesses undergoing brand repositioning or those in need of a comprehensive strategic overhaul — not just a new logo.
Notable clients: Prudential, AIA, JLL, Standard Chartered, MetLife, Hyundai, Pizza Hut, Scoot, Dreamplex, and more.
7. Comma Creative
Website: commacreative.vn
Headquarters: Ho Chi Minh City
Comma Creative defines itself not merely as a design agency, but as a “brand storyteller.” Every logo created by Comma is built on a deep connection between the brand and its visual symbols — ensuring the design does not only look beautiful, but actively communicates the company’s story and values to its target audience.
Notable clients: Amian Nha Trang, ENVY, L’amant, Eximbank, Cheese Coffee, and more.
8. RIO Agency
Website: riocreative.vn
Headquarters: Ho Chi Minh City
RIO Agency is part of the RIO Creative & Media ecosystem, with creative design at its core. RIO is committed to ensuring every design authentically expresses the personality of the brand and amplifies the company’s internal strengths — going beyond aesthetics to forge a genuine emotional connection with the target audience.
Notable projects: Vinpro logo, VinCom for Contemporary Art logo, LG Fast Service logo.
9. iColor Branding
Website: icolor.vn
Headquarters: Hanoi & Ho Chi Minh City
iColor Branding is one of Vietnam’s most established and trusted agencies, with deep expertise in brand strategy consulting, logo design, and complete brand identity systems. Known for serving a wide range of clients from SMEs to large corporations, iColor stands out for its extensive portfolio spanning multiple industries — manufacturing, retail, and services — as well as its structured implementation process and commitment to high real-world applicability.
Notable projects: G7 Taxi logo, Mavin Group brand identity, Traphaco Pharmaceutical packaging design.
10.PurpleAsia
Website: purpleasia.com
Headquarters: Ho Chi Minh City
PurpleAsia is a reputable agency delivering comprehensive brand strategy and creative solutions, with particular strength in real estate, hospitality, resort, and luxury lifestyle sectors. Beyond aesthetics, every brand identity solution from PurpleAsia is built on sharp strategic thinking and deep market insight — elevating the unique value of each brand and establishing a sustainable market position.
Notable projects: The West, O Macanese, Union Square, Aura, X2 Hoi An, HALO, nano Home, and more.
What criteria should you use to choose a suitable professional logo design agency?
After reviewing the Top 10 above, businesses should also weigh the following factors before making a final decision:
1. A real portfolio in your industry An agency with experience designing logos for businesses in your sector will have a deeper understanding of industry conventions, target audiences, and which visual norms to maintain or deliberately break.
2. A clear and structured working process A professional agency always follows a defined process: research → brief → concept → feedback → refinement. Avoid studios that deliver a logo without any brand research phase.
3. Complete file delivery A professional logo must be delivered in all required formats: AI, EPS, SVG (vector), PNG with transparent background, and PDF. Missing any of these will create practical challenges when applying the logo across different platforms and materials.
4. Ownership of the design Ensure your contract explicitly states that all intellectual property rights belong to your business upon full payment — not retained by the agency.
5. Post-delivery support A logo may need adjustments after real-world deployment. A reputable agency will have a clear policy for post-handover support and revisions.
Conclusion
Each agency on this list has its own distinct strengths and design philosophy. There is no single “best” agency in absolute terms — only the agency that is the right fit for your business in terms of design style, budget, and brand vision.
If you are a business looking for a professional logo design partner in Vietnam, start by reviewing real portfolios, asking about the working process, and requesting a consultation brief before signing any contract.
