{"id":1077,"date":"2020-11-01T22:53:56","date_gmt":"2020-11-01T15:53:56","guid":{"rendered":"https:\/\/vareno.vn\/?p=1077"},"modified":"2021-07-06T10:41:39","modified_gmt":"2021-07-06T03:41:39","slug":"nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong","status":"publish","type":"post","link":"https:\/\/vareno.vn\/en\/nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong.html","title":{"rendered":"Nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf t\u1ea1o n\u00ean m\u1ed9t logo doanh nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c n\u1ed9i dung<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df7098351d5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df7098351d5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vareno.vn\/en\/nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong.html\/#nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong\" >Nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf t\u1ea1o n\u00ean m\u1ed9t logo doanh nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vareno.vn\/en\/nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong.html\/#1-su-don-gian-trong-thiet-ke-logo\" >1. S\u1ef1 \u0111\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vareno.vn\/en\/nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong.html\/#2-khien-no-tro-nen-that-an-tuong\" >2. Khi\u1ebfn n\u00f3 tr\u1edf n\u00ean th\u1eadt \u1ea5n t\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vareno.vn\/en\/nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong.html\/#3-su-truong-ton-%e2%80%93-di-cung-voi-thoi-gian\" >3. S\u1ef1 tr\u01b0\u1eddng t\u1ed3n \u2013 \u0110i c\u00f9ng v\u1edbi th\u1eddi gian<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vareno.vn\/en\/nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong.html\/#4-su-da-nang\" >4. S\u1ef1 \u0111a n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vareno.vn\/en\/nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong.html\/#5-su-phu-hop-va-co-muc-dich\" >5. S\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 m\u1ee5c \u0111\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vareno.vn\/en\/nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong.html\/#6-phai-la-duy-nhat\" >6. Ph\u1ea3i l\u00e0 duy nh\u1ea5t<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"logo-doanh-nghiep-1\"><span class=\"ez-toc-section\" id=\"nhung-yeu-to-thiet-ke-tao-nen-mot-logo-doanh-nghiep-an-tuong\"><\/span>Nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf t\u1ea1o n\u00ean m\u1ed9t logo doanh nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00e1c c\u00f4ng ty l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u s\u1edf h\u1eefu cho m\u00ecnh m\u1ed9t logo n\u1ed5i b\u1eadt, c\u00f3 nh\u1eefng Logo \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a. M\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0ng th\u1ebf n\u00e0o l\u00e0 m\u1ed9t thi\u1ebft k\u1ebf logo \u1ea5n t\u01b0\u1ee3ng? V\u1eady nh\u1eefng y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t logo doanh nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-912\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/10\/yeu-to-hinh-khoi-trong-typography.jpg\" alt=\"\" width=\"807\" height=\"377\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/10\/yeu-to-hinh-khoi-trong-typography.jpg 807w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/10\/yeu-to-hinh-khoi-trong-typography-300x140.jpg 300w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/10\/yeu-to-hinh-khoi-trong-typography-768x359.jpg 768w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1-su-don-gian-trong-thiet-ke-logo\"><\/span>1. S\u1ef1 \u0111\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf Logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf ng\u00e0y nay h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111\u01a1n gi\u1ea3n, tinh t\u1ebf v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a <a href=\"https:\/\/vareno.vn\/dich-vu\/thiet-ke-logo\"><strong>thi\u1ebft k\u1ebf logo<\/strong><\/a><\/p>\n<p>Logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u00e0 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft, ghi nh\u1edb v\u00e0 sao ch\u00e9p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 b\u01b0\u1edbc \u0111\u1ea7u th\u00e0nh c\u00f4ng. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c logo c\u1ee7a c\u00f4ng ty tr\u00ean tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf.<\/p>\n<p>M\u1ed9t thi\u1ebft k\u1ebf logo g\u1ecdn g\u00e0ng, \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1eabn s\u1edf h\u1eefu n\u00e9t h\u1ea5p d\u1eabn ri\u00eang. Vd nh\u01b0 Nike \u201cSwoosh\u201d, Mcdonalds \u201cArches\u201d hay Adidas \u201cThree stripes\u201d. Nh\u1eefng logo \u0111\u00f3 \u0111\u1ee7 \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng ghi nh\u1edb \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 lan truy\u1ec1n m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i.<\/p>\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng <strong>kh\u00f4ng th\u1ec3 nh\u1edb v\u00e0 nh\u1eadn bi\u1ebft Logo<\/strong>\u00a0c\u1ee7a b\u1ea1n, \u0111\u00f3 s\u1ebd l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y b\u1ea1n \u0111ang kh\u00f4ng \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1079\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/adidas-min.jpeg\" alt=\"\" width=\"1600\" height=\"1200\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/adidas-min.jpeg 1600w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/adidas-min-300x225.jpeg 300w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/adidas-min-1024x768.jpeg 1024w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/adidas-min-768x576.jpeg 768w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/adidas-min-1536x1152.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>C\u00e1c b\u00e0i th\u1eed nghi\u1ec7m v\u1ec1 s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 y\u1ebfu t\u1ed1 lan truy\u1ec1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng lu\u00f4n l\u00e0 th\u1ee9 nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m v\u00e0 n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng b\u00e0i th\u1eed nghi\u1ec7m kh\u00f3 kh\u0103n nh\u1ea5t m\u00e0 c\u00f3 nh\u1eefng logo ph\u1ea3i m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 t\u00e2m s\u1ee9c. H\u01a1n n\u1eefa, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t v\u1edbi m\u1ed9t designer l\u00e0 ph\u1ea3i t\u1ea1o ra m\u1ed9t Logo \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00f4ng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nh\u1eefng th\u1ee9 kh\u00e1c, \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 doanh nghi\u1ec7p c\u1ea7n <a href=\"https:\/\/vareno.vn\/dich-vu\/thiet-ke-logo\">thi\u1ebft k\u1ebf logo<\/a> v\u00e0 <a href=\"https:\/\/vareno.vn\/dich-vu\/thiet-ke-bo-nhan-dien-thuong-hieu\">b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/p>\n<p>M\u1ed9t logo \u0111\u01a1n gi\u1ea3n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1ec5 d\u00e0ng nh\u1eadn ra, c\u00f3 kh\u1ea3 n\u0103ng ghi nh\u1edb t\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c truy\u1ec1n t\u1ea3i c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u1ed1ng nh\u01b0 thi\u1ebft k\u1ebf Logo c\u1ee7a Apple l\u1ea1i l\u00e0 qu\u1ea3 t\u00e1o c\u1eafn d\u1edf v\u00ec khi nh\u00ecn t\u1eeb xa s\u1ebd kh\u00f4ng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi cherry do n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c in s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n, n\u01a1i h\u00e0ng ng\u00e0n doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y. C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh \u1ea3nh, th\u00f4ng tin xu\u1ea5t hi\u1ec7n n\u00ean t\u1eeb \u0111\u00f3 Logo c\u1ee7a b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 thu h\u00fat \u0111\u1ec3 ph\u1ee5c v\u1ee5 l\u1ee3i \u00edch ghi nh\u1edb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1085 aligncenter\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/logo-phai-thuc-su-thu-hut.png\" alt=\"\" width=\"300\" height=\"300\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/logo-phai-thuc-su-thu-hut.png 300w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/logo-phai-thuc-su-thu-hut-150x150.png 150w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/logo-phai-thuc-su-thu-hut-100x100.png 100w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/logo-phai-thuc-su-thu-hut-140x140.png 140w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u0110\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf logo kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u ng\u1eabu nhi\u00ean m\u00e0 ho\u00e0n to\u00e0n c\u00f3 m\u1ee5c \u0111\u00edch, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 nh\u1eadn ra Logo. Logo \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn ra m\u1ed1i li\u00ean k\u1ebft gi\u1eefa doanh nghi\u1ec7p v\u1edbi logo m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 t\u1ef1 \u0111\u1ed9ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-khien-no-tro-nen-that-an-tuong\"><\/span>2. Khi\u1ebfn n\u00f3 tr\u1edf n\u00ean th\u1eadt \u1ea5n t\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a thi\u1ebft k\u1ebf logo l\u00e0 n\u00f3 ph\u1ea3i th\u1eadt \u1ea5n t\u01b0\u1ee3ng v\u00e0 thu h\u00fat \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ph\u1ea7n bi\u1ec3u t\u01b0\u1ee3ng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng ghi nh\u1edb t\u1ed1t h\u01a1n brand name.<\/p>\n<p>Vd logo c\u1ee7a Apple: H\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t qu\u1ea3 t\u00e1o c\u1eafn d\u1edf trong b\u1ed9 nh\u1edb chi\u1ebfm nhi\u1ec1u \u01b0u th\u1ebf h\u01a1n so v\u1edbi t\u00ean c\u00f4ng ty. \u0110\u00e2y l\u00e0 c\u00e1ch m\u1ed9t c\u00f4ng ty ng\u00e0n t\u1ef7 $ x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1083\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/khien-logo-tro-nen-that-an-tuong.jpg\" alt=\"\" width=\"807\" height=\"389\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/khien-logo-tro-nen-that-an-tuong.jpg 807w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/khien-logo-tro-nen-that-an-tuong-300x145.jpg 300w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/khien-logo-tro-nen-that-an-tuong-768x370.jpg 768w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/p>\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u hi\u1ec3u r\u1eb1ng h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng s\u1ebd d\u1ec5 nh\u1edb h\u01a1n t\u1eeb ng\u1eef. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a n\u1ebfu b\u1ea1n t\u1ea1o ra m\u1ed9t Logo m\u00e0 ch\u00ednh b\u1ea1n kh\u00f4ng th\u1ec3 ghi nh\u1edb ch\u00ednh x\u00e1c, \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t Logo th\u1ea5t b\u1ea1i. \u0110\u00e2y l\u00e0 l\u00fd do v\u00ec sao nh\u1eefng h\u00ecnh \u1ea3nh tr\u1eebu t\u01b0\u1ee3ng th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p khi thi\u1ebft k\u1ebf logo.<\/p>\n<p>M\u1ed9t s\u1ef1 th\u1eadt r\u1eb1ng con ng\u01b0\u1eddi ch\u00fang ta lu\u00f4n c\u00f3 xu h\u01b0\u1edbng kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u b\u00ed \u1ea9n v\u00e0 m\u1edbi l\u1ea1, v\u00e0 n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi nh\u00ecn v\u00e0o logo c\u1ee7a b\u1ea1n l\u00e2u, b\u1ed9 nh\u1edb v\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng c\u1ee7a h\u1ecd s\u1ebd ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1081\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/gucci_logo.jpg\" alt=\"\" width=\"1600\" height=\"1034\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/gucci_logo.jpg 1600w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/gucci_logo-300x194.jpg 300w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/gucci_logo-1024x662.jpg 1024w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/gucci_logo-768x496.jpg 768w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/gucci_logo-1536x993.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, n\u1ebfu bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Logo c\u00f3 li\u00ean quan \u0111\u1ebfn t\u00ean c\u1ee7a c\u00f4ng ty, th\u00ec Logo s\u1ebd tr\u1edf n\u00ean d\u1ec5 nh\u1edb h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Louis Vuitton, Gucci,\u2026 Kh\u00f4ng ch\u1ec9 logo, m\u00e0 c\u00e1c thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda kh\u00e1c nh\u01b0\u00a0thi\u1ebft k\u1ebf brochure\u00a0c\u0169ng tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ki\u1ec3u ch\u1eef \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-su-truong-ton-%e2%80%93-di-cung-voi-thoi-gian\"><\/span>3. S\u1ef1 tr\u01b0\u1eddng t\u1ed3n \u2013 \u0110i c\u00f9ng v\u1edbi th\u1eddi gian<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t logo doanh nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd t\u1ed3n t\u1ea1i qua nhi\u1ec1u n\u0103m th\u00e1ng. Nh\u1eefng logo n\u00e0y \u0111\u00e3 g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 tr\u01b0\u1eddng t\u1ed3n v\u1edbi th\u1eddi gian khi li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a th\u00edch th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>C\u00f3 l\u1ebd v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 Coca Cola khi \u201cg\u1ea7n nh\u01b0\u201d kh\u00f4ng thay \u0111\u1ed5i logo trong su\u1ed1t l\u1ecbch s\u1eed k\u1ec3 t\u1eeb khi ra \u0111\u1eddi. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf v\u01b0\u1ee3t th\u1eddi gian, kh\u00f4ng \u201cl\u1ed7i m\u1ed1t\u201d qua nhi\u1ec1u th\u1eddi \u0111\u1ea1i, vi\u1ec7c b\u1ecf qua c\u00e1c quy chu\u1ea9n th\u00f4ng th\u01b0\u1eddng trong qu\u00e1 tr\u00ecnh k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh ..v.v.. l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1087\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/su-truong-ton-voi-thoi-gian-cua-logo.jpg\" alt=\"\" width=\"807\" height=\"357\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/su-truong-ton-voi-thoi-gian-cua-logo.jpg 807w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/su-truong-ton-voi-thoi-gian-cua-logo-300x133.jpg 300w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/su-truong-ton-voi-thoi-gian-cua-logo-768x340.jpg 768w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/p>\n<p>H\u00ecnh d\u1ea1ng \u0111\u01a1n gi\u1ea3n, m\u00e0u s\u1eafc d\u1ec5 nh\u1eadn bi\u1ebft cho ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p m\u00e0 b\u1ea1n \u0111\u1ea1i di\u1ec7n, ph\u00f4ng ch\u1eef ph\u00f9 h\u1ee3p, .v.v.. l\u00e0 ch\u00eca kh\u00f3a cho thi\u1ebft k\u1ebf t\u1ed3n t\u1ea1i trong nhi\u1ec1u th\u1eadp k\u1ef7 t\u1edbi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-su-da-nang\"><\/span>4. S\u1ef1 \u0111a n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a logo doanh nghi\u1ec7p khi v\u00e0 ch\u1ec9 khi n\u00f3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 \u1ee9ng d\u1ee5ng kh\u00e1c nhau. Logo ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng \u1edf c\u1ea3 2 phi\u00ean b\u1ea3n ngang v\u00e0 d\u1ecdc trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.<\/p>\n<p>B\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng, n\u1ebfu ch\u1ecdn l\u1ef1a qu\u00e1 nhi\u1ec1u m\u00e0u s\u1eafc cho Logo, chi ph\u00ed in \u1ea5n c\u00e1c \u1ee9ng d\u1ee5ng sau n\u00e0y s\u1ebd t\u1ed1n k\u00e9m h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u1eddi trang th\u01b0\u1eddng th\u00edch k\u1ebft h\u1ee3p m\u00e0u \u0111en v\u00e0 tr\u1eafng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Logo tr\u00f4ng s\u1ebd lu\u00f4n \u0111\u1eb9p \u1edf d\u1ea1ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t. B\u1ea1n c\u0169ng n\u00ean t\u1ef1 l\u00e0m quen v\u1edbi quy tr\u00ecnh in th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 kh\u00f4ng g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 in \u1ea5n, t\u00ecm hi\u1ec3u \u0111\u1ec3 bi\u1ebft s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c h\u1ec7 m\u00e0u CMYK, Pantone v\u00e0 RGB.<\/p>\n<p>C\u00f2n \u0111\u1ed1i v\u1edbi thi\u1ebft k\u1ebf logo, h\u1ec7 th\u1ed1ng m\u00e0u Pantone \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u Designer tr\u00ean th\u1ebf gi\u1edbi l\u1ef1a ch\u1ecdn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-su-phu-hop-va-co-muc-dich\"><\/span>5. S\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 m\u1ee5c \u0111\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Logo t\u1ed1t l\u00e0 khi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c\u00a0gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p.<\/p>\n<p>V\u00ec v\u1eady, th\u00f4ng qua logo, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 bi\u1ebft c\u00f4ng ty l\u00e0m g\u00ec v\u00e0 n\u00f3 h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh v\u1ecb Logo ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh m\u1ee5c \u0111\u00edch?<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang thi\u1ebft k\u1ebf logo cho c\u1eeda h\u00e0ng \u0111\u1ed3 ch\u01a1i tr\u1ebb em, th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng font ch\u1eef v\u00e0 m\u00e0u s\u1eafc m\u1ec1m m\u1ea1i, n\u0103ng \u0111\u1ed9ng, tr\u00f2n tr\u1ecba l\u00e0 ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng th\u00edch h\u1ee3p v\u1edbi m\u1ed9t c\u00f4ng ty lu\u1eadt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1089 aligncenter\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/top-logo.jpg\" alt=\"\" width=\"480\" height=\"360\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/top-logo.jpg 480w, https:\/\/vareno.vn\/wp-content\/uploads\/2020\/11\/top-logo-300x225.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>Tuy nhi\u00ean, logo kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n qu\u00e1 r\u00f5 v\u00e0 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p \u0111\u00f3 \u0111ang kinh doanh. V\u00ed d\u1ee5 nh\u01b0: Logo Apple kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, logo Harley Davidson kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfc xe m\u00e1y.\u00a0 Top 50 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi th\u00ec 94% Logo kh\u00f4ng m\u00f4 t\u1ea3 nh\u1eefng g\u00ec m\u00e0 h\u1ecd l\u00e0m.<\/p>\n<h3 id=\"logo-doanh-nghiep-6\"><span class=\"ez-toc-section\" id=\"6-phai-la-duy-nhat\"><\/span>6. Ph\u1ea3i l\u00e0 duy nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Logo n\u00ean l\u00e0 m\u1ed9t thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9c nh\u1ea5t. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 r\u1eb1ng b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t logo c\u1ee7a b\u1ea1n v\u1edbi nhi\u1ec1u logo kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, qu\u1ea3 th\u1ef1c ng\u00e0y nay, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p s\u1edf h\u1eefu m\u1ed9t Logo c\u00f3 s\u1ef1 \u0111\u1ed9c nh\u1ea5t, b\u1edfi s\u1ef1 gi\u1ed1ng nhau trong c\u00e1c phong c\u00e1ch thi\u1ebft k\u1ebf.<\/p>\n<div class=\"ddict_btn\" style=\"top: 125px; left: 853.922px;\"><img decoding=\"async\" src=\"chrome-extension:\/\/bpggmmljdiliancllaapiggllnkbjocb\/logo\/16.png\" alt=\"\" title=\"\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf t\u1ea1o n\u00ean m\u1ed9t logo doanh nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng C\u00e1c c\u00f4ng ty l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u s\u1edf h\u1eefu cho m\u00ecnh m\u1ed9t logo n\u1ed5i b\u1eadt, c\u00f3&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[82,84],"class_list":{"0":"post-1077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-logo-en","9":"tag-thiet-ke-logo-en"},"_links":{"self":[{"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/posts\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/comments?post=1077"}],"version-history":[{"count":5,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/posts\/1077\/revisions"}],"predecessor-version":[{"id":3387,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/posts\/1077\/revisions\/3387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/media\/1079"}],"wp:attachment":[{"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/categories?post=1077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/tags?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}