{"id":10482,"date":"2026-06-24T14:14:33","date_gmt":"2026-06-24T07:14:33","guid":{"rendered":"https:\/\/vareno.vn\/?p=10482"},"modified":"2026-06-24T14:14:33","modified_gmt":"2026-06-24T07:14:33","slug":"rebrand-va-brand-refresh-doanh-nghiep-can-lot-xac-hay-chi-can-tan-trang","status":"publish","type":"post","link":"https:\/\/vareno.vn\/en\/rebrand-va-brand-refresh-doanh-nghiep-can-lot-xac-hay-chi-can-tan-trang.html","title":{"rendered":"Rebrand v\u00e0 Brand Refresh: Doanh Nghi\u1ec7p C\u1ea7n &#8220;L\u1ed9t X\u00e1c&#8221; Hay Ch\u1ec9 C\u1ea7n &#8220;T\u00e2n Trang&#8221;?"},"content":{"rendered":"<div class=\"container\">\n<div id=\"model-response-message-contentr_dc60f5955fc14ceb\" class=\"markdown markdown-main-panel enable-luminous-fast-follows stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p data-path-to-node=\"6\">Trong v\u00f2ng \u0111\u1eddi ph\u00e1t tri\u1ec3n, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng s\u1ebd \u0111\u1ebfn l\u00fac c\u1ea3m th\u1ea5y h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1eefa. Kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng, v\u00e0 \u0111\u00f4i khi \u0111\u1ecbnh v\u1ecb c\u0169 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n c\u1ea3n b\u01b0\u1edbc t\u0103ng tr\u01b0\u1edfng. \u0110\u1ee9ng tr\u01b0\u1edbc ng\u00e3 ba \u0111\u01b0\u1eddng n\u00e0y, nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u1eddng b\u0103n kho\u0103n tr\u01b0\u1edbc <a href=\"https:\/\/vareno.vn\/rebrand-va-brand-refresh-doanh-nghiep-can-lot-xac-hay-chi-can-tan-trang.html\">Rebrand v\u00e0 Brand Refresh<\/a>.<\/p>\n<p data-path-to-node=\"7\">Vi\u1ec7c hi\u1ec3u r\u00f5 ranh gi\u1edbi gi\u1eefa hai kh\u00e1i ni\u1ec7m n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng chi ph\u00ed marketing, m\u00e0 c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 thu h\u00fat t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<h2 data-path-to-node=\"8\"><a href=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/1.jpg\" rel=\"prettyPhoto[gallery-7APu]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10487\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/1.jpg\" alt=\"\" width=\"1600\" height=\"900\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/1.jpg 1600w, https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>1. Brand Refresh (T\u00e2n Trang Th\u01b0\u01a1ng Hi\u1ec7u): C\u00fa &#8220;Make-up&#8221; H\u1ee3p Th\u1eddi<\/h2>\n<p data-path-to-node=\"9\">Brand Refresh kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1eadp \u0111i x\u00e2y l\u1ea1i. N\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n thay \u0111\u1ed5i ki\u1ec3u t\u00f3c, c\u1eadp nh\u1eadt t\u1ee7 qu\u1ea7n \u00e1o \u0111\u1ec3 tr\u00f4ng hi\u1ec7n \u0111\u1ea1i v\u00e0 thu h\u00fat h\u01a1n, nh\u01b0ng b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi b\u1ea1n v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u1eabn gi\u1eef nguy\u00ean.<\/p>\n<p data-path-to-node=\"10\">M\u1ee5c ti\u00eau c\u1ee7a Brand Refresh l\u00e0 duy tr\u00ec s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1ed3ng th\u1eddi r\u0169 b\u1ecf h\u00ecnh \u1ea3nh c\u0169 k\u1ef9 \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng th\u1ecb gi\u00e1c m\u1edbi nh\u1ea5t. C\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng th\u1ea5y trong m\u1ed9t chi\u1ebfn d\u1ecbch t\u00e2n trang bao g\u1ed3m:<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\">Tinh ch\u1ec9nh l\u1ea1i \u0111\u01b0\u1eddng n\u00e9t logo (v\u00ed d\u1ee5: chuy\u1ec3n sang d\u1ea1ng thi\u1ebft k\u1ebf ph\u1eb3ng, t\u1ed1i gi\u1ea3n &#8211; flat design).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\">C\u1eadp nh\u1eadt b\u1ea3ng m\u00e0u (Color Palette) v\u00e0 font ch\u1eef t\u01b0\u01a1i m\u1edbi, n\u1ed5i b\u1eadt h\u01a1n.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,2,0\">Chu\u1ea9n h\u00f3a l\u1ea1i h\u00ecnh \u1ea3nh, bao b\u00ec v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n: C\u00fa &#8220;T\u00e2n trang&#8221; ho\u00e0i c\u1ed5 nh\u01b0ng \u0111\u1eadm ch\u1ea5t Digital c\u1ee7a Pepsi<\/b><b data-path-to-node=\"12\" data-index-in-node=\"0\"><a href=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/2.jpg\" rel=\"prettyPhoto[gallery-7APu]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10485\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/2.jpg\" alt=\"\" width=\"1600\" height=\"900\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/2.jpg 1600w, https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/2-768x432.jpg 768w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/b>N\u0103m 2023, Pepsi \u0111\u00e3 tung ra m\u1ed9t chi\u1ebfn d\u1ecbch Brand Refresh m\u1eabu m\u1ef1c. L\u00fac b\u1ea5y gi\u1edd, logo c\u0169 c\u1ee7a Pepsi m\u1eb7c d\u00f9 ch\u01b0a h\u1ec1 m\u1ea5t \u0111i gi\u00e1 tr\u1ecb nh\u1eadn di\u1ec7n, nh\u01b0ng b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean nh\u1ea1t nh\u00f2a tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. Thay v\u00ec \u0111\u1eadp \u0111i x\u00e2y l\u1ea1i (Rebrand), Pepsi quy\u1ebft \u0111\u1ecbnh &#8220;t\u00e2n trang&#8221; (Refresh): H\u1ecd \u0111\u01b0a ch\u1eef &#8220;PEPSI&#8221; in hoa, g\u00f3c c\u1ea1nh tr\u1edf l\u1ea1i n\u1eb1m gi\u1eefa qu\u1ea3 \u0111\u1ecba c\u1ea7u (g\u1ee3i nh\u1edb th\u1eadp ni\u00ean 90), k\u1ebft h\u1ee3p v\u1edbi b\u1ea3ng m\u00e0u Xanh lam \u0111i\u1ec7n v\u00e0 \u0110en \u0111\u1ea7y t\u01b0\u01a1ng ph\u1ea3n. K\u1ebft qu\u1ea3: Pepsi v\u1eabn l\u00e0 Pepsi, \u0111\u1ecbnh v\u1ecb v\u1eabn l\u00e0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t s\u1ea3ng kho\u00e1i, nh\u01b0ng \u0111\u1ee3t &#8220;make-up&#8221; n\u00e0y gi\u00fap h\u1ecd thu h\u00fat Gen Z tr\u00ean kh\u00f4ng gian m\u1ea1ng m\u00e0 v\u1eabn l\u00e0m n\u1ee9c l\u00f2ng kh\u00e1ch h\u00e0ng l\u00e2u n\u0103m nh\u1edd c\u1ea3m gi\u00e1c ho\u00e0i ni\u1ec7m.<\/p>\n<h2 data-path-to-node=\"13\"><span class=\"ez-toc-section\" id=\"2-rebrand-tai-dinh-vi-thuong-hieu-cuoc-%e2%80%9clot-xac%e2%80%9d-dau-don-nhung-can-thiet\"><\/span>2. Rebrand (T\u00e1i \u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u): Cu\u1ed9c &#8220;L\u1ed9t X\u00e1c&#8221; \u0110au \u0110\u1edbn Nh\u01b0ng C\u1ea7n Thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"14\">N\u1ebfu Refresh l\u00e0 trang \u0111i\u1ec3m, th\u00ec Rebrand l\u00e0 m\u1ed9t cu\u1ed9c &#8220;\u0111\u1ea1i ph\u1eabu thu\u1eadt&#8221;. \u0110\u00e2y l\u00e0 l\u00fac doanh nghi\u1ec7p ph\u00e1 b\u1ecf n\u1ec1n m\u00f3ng c\u0169 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n s\u1eafc ho\u00e0n to\u00e0n m\u1edbi. Rebrand th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi r\u1ee7i ro cao, t\u1ed1n k\u00e9m t\u00e0i nguy\u00ean nh\u01b0ng l\u00e0 b\u01b0\u1edbc nh\u1ea3y v\u1ecdt b\u1eaft bu\u1ed9c khi \u0111\u1ecbnh v\u1ecb c\u0169 \u0111\u00e3 m\u1ea5t \u0111i gi\u00e1 tr\u1ecb.<\/p>\n<p data-path-to-node=\"15\">Rebrand bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i t\u1eadn g\u1ed1c r\u1ec5 nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\">T\u1ea7m nh\u00ecn, S\u1ee9 m\u1ec7nh v\u00e0 Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\">Thay \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand Name).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\">Thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,3,0\">Tri\u1ebft l\u00fd kinh doanh v\u00e0 gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u (Brand Voice).<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p><b data-path-to-node=\"17\" data-index-in-node=\"0\">V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n: Chi\u1ebfn l\u01b0\u1ee3c l\u1ed9t x\u00e1c v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ee7a Home Credit<\/b><\/p>\n<div id=\"model-response-message-contentr_dc60f5955fc14ceb\" class=\"markdown markdown-main-panel enable-luminous-fast-follows stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p><a href=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/3.jpg\" rel=\"prettyPhoto[gallery-7APu]\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10483\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/3.jpg\" alt=\"\" width=\"1600\" height=\"662\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/3.jpg 1600w, https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/3-768x318.jpg 768w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p data-path-to-node=\"17\">Nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, ng\u00e0nh t\u00e0i ch\u00ednh ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng b\u1ecb g\u1eafn v\u1edbi nh\u1eefng \u0111\u1ecbnh ki\u1ebfn kh\u00f4ng m\u1ea5y thi\u1ec7n c\u1ea3m nh\u01b0 &#8220;vay l\u00e3i su\u1ea5t cao&#8221; hay &#8220;\u0111\u00f2i n\u1ee3 c\u1ee9ng nh\u1eafc&#8221;. Home Credit nh\u1eadn ra r\u1eb1ng vi\u1ec7c ch\u1ec9 ch\u1ec9nh s\u1eeda l\u1ea1i logo hay \u0111\u1ed5i m\u00e0u s\u1eafc (Refresh) l\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 l\u1ea5y l\u1ea1i ni\u1ec1m tin. H\u1ecd bu\u1ed9c ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch Rebrand s\u00e2u r\u1ed9ng.<\/p>\n<p data-path-to-node=\"18\">Home Credit \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n tri\u1ebft l\u00fd kinh doanh: R\u0169 b\u1ecf h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t &#8220;c\u00f4ng ty cho vay tr\u1ea3 g\u00f3p offline&#8221;, h\u1ecd \u0111\u1ecbnh v\u1ecb l\u1ea1i b\u1ea3n th\u00e2n th\u00e0nh m\u1ed9t \u0111\u1ed1i t\u00e1c t\u00e0i ch\u00ednh s\u1ed1 (Digital Finance) th\u1ea5u c\u1ea3m, minh b\u1ea1ch v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o: &#8220;S\u1ed1ng Vui&#8221; (Feel Good). S\u1ef1 &#8220;l\u1ed9t x\u00e1c&#8221; n\u00e0y \u0111i s\u00e2u v\u00e0o h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh:<\/p>\n<ul data-path-to-node=\"19\">\n<li>\n<p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">Chuy\u1ec3n \u0111\u1ed5i c\u1ed1t l\u00f5i:<\/b> S\u1ed1 h\u00f3a to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, minh b\u1ea1ch h\u00f3a c\u00e1c kho\u1ea3n ph\u00ed.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,1,0\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">\u0110\u1ed5i m\u1edbi Brand Voice:<\/b> Thay \u0111\u1ed5i ho\u00e0n to\u00e0n k\u1ecbch b\u1ea3n giao ti\u1ebfp t\u1eeb kh\u00f4 khan sang ng\u00f4n ng\u1eef th\u00e2n thi\u1ec7n, \u0111\u1ed3ng h\u00e0nh c\u00f9ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,2,0\"><b data-path-to-node=\"19,2,0\" data-index-in-node=\"0\">Y\u1ebfu t\u1ed1 S\u00e1p nh\u1eadp (M&amp;A):<\/b> Th\u01b0\u01a1ng v\u1ee5 Home Credit Vi\u1ec7t Nam \u0111\u01b0\u1ee3c mua l\u1ea1i b\u1edfi t\u1eadp \u0111o\u00e0n t\u00e0i ch\u00ednh SCBX (Th\u00e1i Lan) ch\u00ednh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n trong checklist b\u1eaft bu\u1ed9c ph\u1ea3i Rebrand \u0111\u1ec3 h\u00f2a nh\u1eadp h\u1ec7 sinh th\u00e1i c\u00f4ng ty m\u1eb9.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"20\">K\u1ebft qu\u1ea3: Qu\u00e1 tr\u00ecnh Rebrand n\u00e0y \u0111\u00e3 gi\u00fap Home Credit thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch c\u00f4ng ch\u00fang nh\u00ecn nh\u1eadn, tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u t\u00e0i ch\u00ednh s\u1ed1 tin c\u1eady. N\u00f3 ch\u1ee9ng minh r\u1eb1ng Rebrand l\u00e0 thay \u0111\u1ed5i c\u1ea3 &#8220;linh h\u1ed3n&#8221; ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u1edbp v\u1ecf b\u1ec1 ngo\u00e0i.<\/p>\n<h2 data-path-to-node=\"21\"><span class=\"ez-toc-section\" id=\"3-checklist-khi-nao-chon-refresh-khi-nao-bat-buoc-phai-rebrand\"><\/span>3. Checklist: Khi N\u00e0o Ch\u1ecdn Refresh, Khi N\u00e0o B\u1eaft Bu\u1ed9c Ph\u1ea3i Rebrand?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"22\">\u0110\u1ec3 tr\u00e1nh vi\u1ec7c &#8220;\u0111\u1ed1t ti\u1ec1n&#8221; sai ch\u1ed7, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o b\u1ed9 ti\u00eau ch\u00ed sau \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh:<\/p>\n<p data-path-to-node=\"23\"><b data-path-to-node=\"23\" data-index-in-node=\"0\">B\u1ea1n n\u00ean ch\u1ecdn Brand Refresh (T\u00e2n trang) khi:<\/b><\/p>\n<ul data-path-to-node=\"24\">\n<li>\n<p data-path-to-node=\"24,0,0\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00f4ng c\u00f3 v\u1ebb &#8220;c\u0169 k\u1ef9&#8221; v\u00e0 k\u00e9m n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 m\u1edbi.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,1,0\">B\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng th\u00eam d\u00f2ng s\u1ea3n ph\u1ea9m ph\u1ee5 nh\u01b0ng v\u1eabn gi\u1eef nguy\u00ean gi\u00e1 tr\u1ecb kinh doanh c\u1ed1t l\u00f5i.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,2,0\">T\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1eabn \u0111ang mang l\u1ea1i doanh thu t\u1ed1t, b\u1ea1n ch\u1ec9 mu\u1ed1n l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"25\"><b data-path-to-node=\"25\" data-index-in-node=\"0\">B\u1ea1n B\u1eaeT BU\u1ed8C ph\u1ea3i Rebrand (T\u00e1i \u0111\u1ecbnh v\u1ecb) khi:<\/b><\/p>\n<ul data-path-to-node=\"26\">\n<li>\n<p data-path-to-node=\"26,0,0\">S\u00e1p nh\u1eadp ho\u1eb7c mua l\u1ea1i (M&amp;A) v\u1edbi m\u1ed9t c\u00f4ng ty\/t\u1eadp \u0111o\u00e0n kh\u00e1c.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"26,1,0\">Th\u01b0\u01a1ng hi\u1ec7u c\u0169 v\u01b0\u1edbng ph\u1ea3i kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng (Scandal) nghi\u00eam tr\u1ecdng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"26,2,0\">M\u00f4 h\u00ecnh kinh doanh thay \u0111\u1ed5i ho\u00e0n to\u00e0n (V\u00ed d\u1ee5: Chuy\u1ec3n t\u1eeb b\u00e1n l\u1ebb s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd sang d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m).<\/p>\n<\/li>\n<\/ul>\n<p>\u0110\u1ec3 tr\u00e1nh vi\u1ec7c &#8220;\u0111\u1ed1t ti\u1ec1n&#8221; sai ch\u1ed7 v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, ngo\u00e0i vi\u1ec7c tham v\u1ea5n \u00fd ki\u1ebfn t\u1eeb <a href=\"https:\/\/vareno.vn\/\">\u0111\u1ed9i ng\u0169 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i Vareno<\/a>, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o b\u1ed9 ti\u00eau ch\u00ed sau \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<h2 data-path-to-node=\"27\"><a href=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/4.jpg\" rel=\"prettyPhoto[gallery-7APu]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10489\" src=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/4.jpg\" alt=\"\" width=\"1600\" height=\"900\" title=\"\" srcset=\"https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/4.jpg 1600w, https:\/\/vareno.vn\/wp-content\/uploads\/2026\/06\/4-768x432.jpg 768w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>4. L\u1eddi K\u1ebft: Quy T\u1eafc Quan Tr\u1ecdng Nh\u1ea5t Sau Khi Rebrand v\u00e0 Brand Refresh<\/h2>\n<p data-path-to-node=\"28\">D\u00f9 b\u1ea1n ch\u1ecdn &#8220;T\u00e2n trang&#8221; hay &#8220;L\u1ed9t x\u00e1c&#8221;, c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn: M\u1ecdi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a ngay l\u1eadp t\u1ee9c tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p data-path-to-node=\"29\">T\u1eeb giao di\u1ec7n Website, bao b\u00ec s\u1ea3n ph\u1ea9m, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, cho \u0111\u1ebfn k\u1ecbch b\u1ea3n c\u1ee7a \u0111\u1ed9i ng\u0169 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (CSKH) \u0111\u1ec1u ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang tinh th\u1ea7n v\u00e0 gi\u1ecdng \u0111i\u1ec7u (Brand Voice) m\u1edbi. S\u1ef1 thi\u1ebfu \u0111\u1ed3ng b\u1ed9 \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 Website mang di\u1ec7n m\u1ea1o sang tr\u1ecdng nh\u01b0ng nh\u00e2n vi\u00ean v\u1eabn d\u00f9ng ng\u00f4n t\u1eeb xu\u1ec1 x\u00f2a c\u1ee7a \u0111\u1ecbnh v\u1ecb c\u0169 \u2013 s\u1ebd ph\u00e1 v\u1ee1 to\u00e0n b\u1ed9 n\u1ed7 l\u1ef1c t\u00e1i thi\u1ebft l\u1eadp l\u00f2ng tin n\u01a1i kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n <a href=\"https:\/\/vareno.vn\/25-mau-huong-dan-thuong-hieu-dep-brand-guideline-template-nam-2021.html\">x\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 Brand Guidelines<\/a> th\u1eadt chi ti\u1ebft v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 b\u00e0i b\u1ea3n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n t\u1ecfa s\u00e1ng \u1edf m\u1ecdi g\u00f3c nh\u00ecn.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong v\u00f2ng \u0111\u1eddi ph\u00e1t tri\u1ec3n, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng s\u1ebd \u0111\u1ebfn l\u00fac c\u1ea3m th\u1ea5y h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1eefa&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":10491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93],"tags":[170,174,173,175,171,172],"class_list":["post-10482","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brand-en","tag-brand-refresh","tag-chien-luoc-thuong-hieu","tag-lam-moi-thuong-hieu","tag-quan-tri-thuong-hieu","tag-rebrand","tag-tai-dinh-vi-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/posts\/10482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/comments?post=10482"}],"version-history":[{"count":2,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/posts\/10482\/revisions"}],"predecessor-version":[{"id":10494,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/posts\/10482\/revisions\/10494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/media\/10491"}],"wp:attachment":[{"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/media?parent=10482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/categories?post=10482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vareno.vn\/en\/wp-json\/wp\/v2\/tags?post=10482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}